September 16th, 2024 – Alpadis, a leading provider of trust and corporate services to private clients, corporates, and institutions worldwide, is proud to announce the launch of its new brand identity.
It underscores our commitment to catering to the needs of modern businesses, entrepreneurs, and high-net-worth individuals (HNWIs) by providing multijurisdictional services and acting as a one-stop shop for both corporate and private client services. Alpadis brings a human touch to these offerings, ensuring that every client receives personalised, attentive support and tech-enabled tailored solutions, fostering strong and lasting relationships.
This rebranding initiative reflects Alpadis’ strategic growth and expansion into dynamic, digital markets such as Switzerland, Singapore, Hong Kong, Malaysia, United Arab Emirates, Japan, and Labuan. The new brand embodies the company's essence: "Alpadis protects the value you value." By evolving from a collection of companies into a cohesive, service-oriented business, Alpadis aims to deliver a unified, high-quality human experience and become a trusted partner in all key markets.
The name ‘Alpadis’ is derived from the word "Alps," symbolising their Swiss heritage. While Swissness has been a core part of their identity, representing precision, quality, and reliability, Alpadis has evolved over the past decade into a global entity. This shift is reflected in the new branding and the new website domain: alpadis-group.com has dropped the "Group" suffix to reflect their evolution from a collection of companies into a unified, cohesive, service-oriented business.
Central to the new brand identity is the distinctive visual element featuring grouped lines in a rectangular pattern that change direction. This is inspired by a phenomenon in nature called a ‘murmuration’, where birds flock together and move as a unit, communicating with each other and reacting and responding in real time. This design symbolises Alpadis’ agility, and its ability to leverage local knowledge in order to provide solutions to client’s quickly and effectively.
The updated brand identity features a refreshed logo, a dynamic colour palette, and modern typography, all designed to create a bold and memorable visual presence. The primary colours, Alpadis Navy and Green, symbolise confidence, stability, and entrepreneurial spirit, while the secondary colours add depth and flexibility to various touchpoints.
Alpadis' evolution into a full-service infrastructure, supported by a network of partners and cutting-edge IT solutions, ensures that they can provide the same level of service and commitment across all their operations. Alpadis’ clients are at the heart of everything they do, and this rebranding underscores their dedication to being closer to them, building meaningful relationships, and delivering exceptional experiences.
“Our commitment to agility is not just a buzzword. Due to our size and corporate culture, Alpadis operates without the bureaucracy or corporate silos typical of larger firms, allowing us to be flexible and responsive to our clients' needs”, says Alain Esseiva, Alpadis CEO, adding “For our clients, this means we can swiftly adapt to changes in the market and proactively address their unique challenges. Whether it's navigating complex regulatory environments, implementing innovative strategies, or providing tailored solutions, our agile approach ensures that we meet and exceed client expectations.”
Alpadis provides bespoke Trust and Corporate Services to private, institutional and corporate clients worldwide. Our strategy focuses on delivering personalised solutions through our local expert teams and our global network. Headquartered in Switzerland, Alpadis operates in key international markets including Singapore, Hong Kong, Malaysia, United Arab Emirates, Japan and Labuan, offering services that include Wealth Planning, Corporate Services, Regulatory Compliance and Family Office support. Alpadis is committed to excellence, agility, and building long-term partnerships with our clients.
